Our
Privacy Policy

General information
Our lineup of games includes the adrenaline-fueled and immersive Paintball, stealthy Laser Tag, and precision-driven Glow Archery and Target Shooting arenas. We also feature immersive experiences like Terminal and themed escape games such as Mafia and Zombie, which add a unique twist to the gaming action. Located in the vibrant Dubai Sports Society Mall, Operation Level Up is committed to providing a safe and exciting environment for everyone. Our expert staff is always on hand to ensure you get the most out of your visit, whether you're playing solo or with a team. Get ready to take your gaming experience to the next level with us, right here in the heart of Dubai.
WHAT THIS POLICY COVERS
We are committed to adopting the highest standards when it comes to how we collect, use and protect your personal information, and have accordingly developed this privacy policy (the “Policy”), which: Sets out the types of personal information we collect Explains how and why we collect and use your personal information Explains when and why we may share personal information within Sport Society and with other organisations Explains how we protect the personal information we collect Explains the rights and choices you have in relation to your personal information This Policy applies if you use our services (referred to in this Policy as “our Services”). Using our Services means: Buying/using our services or products from any of the outlets over the phone, in store or online Using any of our platforms, including website, social media, public Wi-Fi networks, or our mobile application Taking part in promotions & competitions and registering to receive our newsletters and offers Registering for the Loyalty Card Registering for ice skating activities, academies, coaching and lessons etc. Registering for events Hire purposes of various areas within the mall This Policy also applies if you contact us or we contact you about our Services

PERSONAL INFORMATION WE COLLECT

When you register for our services, we may collect:
Your personal details, including your postal and billing addresses, email address(es), phone number(s), date of birth, gender, and passport or ID number Your account login details, such as your username and the password (encrypted) that you have chosen Your interests, preferences, income, and other profiling information
When you browse our Websites, shop with us online or connect to Wi-Fi networks we provide, we may collect:
Information about your online browsing behaviour on our Websites, and public networks and information about when you click on one of our adverts (including those shown on other organisations’ websites) Information about devices you have used to access our Services (including the make, model and operating system, IP address, browser type and mobile device identifiers) Information about your precise geolocation.
When you sign up to our Loyalty programme, we may collect
Transaction information, including the instore and online purchases you earn points for and how you use your points, coupons and vouchers within Sport Society
When you contact us or we contact you or you take part in promotions, competitions, surveys or questionnaires about our Services, we may collect:
Personal information you provide about yourself Details of emails and other digital communications we send to you including information about the emails you open and links in them that you click on Your feedback and contributions to customer surveys and questionnaires Automatically when you access or interact with our Websites or Products or visit our Properties and, for example, are in proximity to a Wi-Fi network, a Bluetooth Beacon, or a camera. We may also collect your automobile’s license plate information upon entering the car parks.
Other sources of personal information
We may also use personal information from other sources, such as specialist companies that supply information, online media channels, our partners and public registers. We may collect the following types of personal information about you from other sources: contact details, credit history, purchases, interests, preferences, or other types of publicly available information. This other personal information helps us to: Review and improve the accuracy of the data we hold Improve and measure the effectiveness of our marketing communications, including online advertising We may be required by law to collect personal information about you or as a consequence of any contractual relationship we have with you. If you choose not to provide your personal information to be used in accordance with this Policy, you will still be able to visit our Platforms but you may not be able to access certain options, products or services, and in some cases we may not be able to fulfil a service you request.

WHY AND HOW WE USE YOUR PERSONAL INFORMATION

Make our Services available to you
We use your personal information to provide you timely information and include you in various promotions. Processing your orders and refunds Managing the accounts you hold with us This is so we can provide the services to you in line with our contractual obligations to you.
Personalise your experience
We may use your personal information to personalise the marketing messages we send to you and to make them more relevant and interesting, as this is in our legitimate business interests. Where necessary we will obtain your consent first. We may use your personal information for this purpose in the following ways: Using your online browsing behaviour as well as your in-store and online purchases to help us better understand you as a customer and provide you with personalised offers and services Providing you with relevant marketing communications (including by email, post, telephone, SMS, or online advertising), relating to products and services we offer, and those of our suppliers and partners. As part of this, online advertising may be displayed on Our Websites and on other organisations’ websites and online media channels. We may also measure the effectiveness of our marketing communications and those of our suppliers and partners To help us to better understand you and provide you with services and marketing communications, that are relevant to your interests, we combine personal information we collect when you make purchases in-store with personal information collected from our Websites and other sources including the different subsidiaries under Sport Society LLC
Contact and Interact with you
We may use your personal information when we communicate with you, in order to: Contact you about our Services, for example by phone, email or post or by responding to social media posts that you have directed at us Manage promotions and competitions you take part in, including those we run with our suppliers and partners Invite you to take part in and manage customer surveys, questionnaires and other market research activities carried out by Sport Society and by other organisations on our behalf It is in our legitimate business interests that we are able to provide you with appropriate responses and provide you with notice about our services.
Manage and improve our day-to-day operations
We analyse information about how you use our services to: Manage and improve our Websites and other digital platforms Help to develop and improve our product range, services, stores, information technology systems, know-how and the way we communicate with you Detect and prevent fraud or other crime. It is in our legitimate business interests to use the information provided to us for this purpose, so we can understand any issues with our services to improve it.

SHARING PERSONAL INFORMATION

We may share personal information with other organisations in the following circumstances:
If any applicable law or a public authority says we must share the personal information If we need to share personal information in order to establish, exercise or defend our legal rights (this includes providing personal information to others for the purposes of preventing fraud and reducing credit risk) To an organisation we sell or transfer (or enter into negotiations to sell or transfer) any of our businesses or any of our rights or obligations under any agreement, we may have with you too. If the transfer or sale goes ahead, the organisation receiving your personal information can use your personal information in the same way as us To any other successors in titled to our business To anyone to whom we transfer or may transfer our rights and duties under our agreement with you